RTB, nový trend online marketingu

Real time bidding (aukce zobrazení v reálném čase) je pojem ze světa internetového marketingu. Jde o proces dražení jednotlivých zobrazení bannerové reklamy v reálném čase, přes automatické systémy na základě existující nabídky a poptávky podobně jako se draží akcie na finančních trzích.
Do aukce vstupují dvě strany, majitelé médií, kteří nabízejí svůj nevyprodaný reklamní prostor za zvolenou cenu, z druhé strany do aukce vstupují zadavatelé inzerce s nabízenou cenou.
Když dojde ke střetu nabídky s poptávkou, zobrazí se v daný okamžik v dané reklamní pozici, konkrétní reklama, zadaná inzerentem.
Tento systém je výhodný pro obě strany, majitelé médií mají možnost, jak monetizovat nevyprodaný reklamní prostor, inzerent zase platí nižší cenu než při klasickém nákupu inzerce.
RTB je nový trend v reklamě. Jen na českém trhu vzrostla RTB reklama v roce 2013 pětinásobně oproti roku 2012. Obliba inzerentů roste i proto že umožňuje nakupovat reklamu za nejlepší poměr cena-výkon, s maximálními možnostmi zacílení, optimalizací kampaní a dosahu na největší množství reklamních sítí.  Výdaje do RTB za rok 2013 představovali cca 45 milionů Kč. Kč, což představuje zatím cca 0,3 % z celkových  13,3 mld výdajů do online reklamy (data SPIR).  Naproti tomu v USA  reprezentuje RTB již 13 – 15 % z celkových investic do online reklamy.
Cílem společného projektu Smart-RTB.cz, full servisové reklamní agentury BOHEMIA WERBUNG, s.r.o. a specialisty na nákup a prodej reklamních ploch na internetu, společnosti MediaProstorCZ, s.r.o. je přiblížit možnost výhodné a přitom kreativní a rozsáhlé, tedy efektivní reklamní kampaně na internetu i malým a středním společnostem.

56 Komentáře on RTB, nový trend online marketingu

  1. I simply needed to thank you very much all over again. I am not sure the things that I could possibly have implemented without these aspects shared by you on that situation. It was actually the traumatic difficulty for me, but being able to view a new expert manner you managed that forced me to cry for happiness. I’m happy for this assistance and in addition wish you really know what a great job you have been providing educating most people through your webblog. I’m certain you’ve never met all of us.

       0 likes

  2. I precisely desired to say thanks once more. I do not know the things I could possibly have followed without the entire thoughts contributed by you directly on such area. Entirely was a real difficult setting for me personally, but coming across a expert style you managed the issue made me to jump with contentment. Now i’m grateful for your assistance as well as wish you are aware of a great job you were providing training other individuals by way of your websites. I’m certain you have never got to know any of us.

       0 likes

  3. I would like to express appreciation to the writer just for rescuing me from this particular dilemma. Just after surfing around through the online world and seeing recommendations which are not beneficial, I thought my entire life was gone. Existing without the approaches to the difficulties you’ve solved by means of this posting is a critical case, and ones that might have in a wrong way affected my career if I had not noticed your blog post. That understanding and kindness in playing with everything was important. I’m not sure what I would’ve done if I had not come upon such a solution like this. I can also at this moment look ahead to my future. Thanks very much for your impressive and result oriented guide. I won’t hesitate to recommend the website to anybody who would need support on this subject.

       0 likes

  4. I precisely needed to thank you very much once again. I’m not certain the things I would have undertaken in the absence of the entire opinions contributed by you directly on such theme. It truly was an absolute challenging dilemma in my circumstances, nevertheless looking at the very specialized tactic you resolved the issue took me to jump with fulfillment. I am just happier for your assistance and thus believe you really know what a powerful job you are accomplishing training people today all through your website. Most probably you haven’t met any of us.

       0 likes

  5. I’m just writing to let you be aware of of the fabulous encounter my wife’s princess experienced browsing your blog. She came to find too many pieces, most notably how it is like to possess an excellent teaching spirit to have men and women smoothly grasp selected very confusing topics. You actually surpassed her desires. I appreciate you for coming up with these insightful, safe, educational not to mention cool thoughts on your topic to Gloria.

       0 likes

  6. Thanks a lot for providing individuals with a very brilliant chance to check tips from here. It is always very superb and as well , stuffed with fun for me and my office co-workers to search your website more than three times in one week to read through the fresh issues you will have. And lastly, I’m certainly motivated with all the good advice you give. Selected 4 points in this posting are absolutely the best we have had.

       0 likes

  7. I and my pals were actually digesting the best helpful hints located on your website then all of the sudden I had a horrible feeling I never thanked the website owner for those tips. The boys had been for that reason very interested to study them and have now in truth been loving them. Appreciate your genuinely really helpful as well as for deciding on variety of nice tips most people are really desperate to learn about. Our honest regret for not saying thanks to you sooner.

       0 likes

  8. Oh my goodness! a tremendous article dude. Thank you However I am experiencing difficulty with ur rss . Don抰 know why Unable to subscribe to it. Is there anybody getting an identical rss problem? Anyone who is aware of kindly respond. Thnkx

       0 likes

  9. Thanks a lot for providing individuals with a very memorable possiblity to read articles and blog posts from this web site. It really is very lovely and also packed with amusement for me personally and my office fellow workers to visit your site nearly 3 times a week to see the latest guides you will have. And definitely, I’m also usually astounded with the astonishing things you serve. Selected 1 tips on this page are essentially the most efficient we have all ever had.

       0 likes

  10. I have to express some appreciation to you just for rescuing me from this challenge. Just after exploring through the world-wide-web and meeting advice that were not beneficial, I assumed my entire life was gone. Living devoid of the answers to the problems you have resolved through your post is a critical case, as well as the ones which might have in a negative way affected my career if I had not noticed your web page. Your personal capability and kindness in handling all the pieces was useful. I am not sure what I would have done if I hadn’t come upon such a point like this. I can at this moment look forward to my future. Thank you so much for the specialized and effective help. I won’t hesitate to suggest your web page to any person who wants and needs guidelines about this subject matter.

       0 likes

  11. Thanks a lot for giving everyone remarkably superb opportunity to discover important secrets from here. It really is very lovely and also jam-packed with fun for me and my office colleagues to visit your blog particularly 3 times in one week to read the fresh stuff you will have. Of course, I am just always motivated with the cool things you give. Certain 3 points in this posting are really the best I’ve ever had.

       0 likes

  12. I really wanted to type a comment in order to say thanks to you for those pleasant information you are writing on this website. My prolonged internet lookup has at the end been paid with really good facts and techniques to exchange with my colleagues. I ‚d suppose that many of us visitors actually are very much fortunate to dwell in a superb community with so many awesome people with very helpful strategies. I feel very much grateful to have used your website and look forward to some more pleasurable times reading here. Thanks once again for everything.

       0 likes

  13. I must voice my love for your kind-heartedness supporting men who have the need for help on the situation. Your special dedication to getting the solution all through had been extraordinarily advantageous and have constantly encouraged men and women just like me to attain their objectives. Your new informative tips and hints signifies this much to me and further more to my colleagues. With thanks; from all of us.

       0 likes

  14. I wish to show my admiration for your generosity for persons that absolutely need assistance with this field. Your real dedication to getting the solution along had become extremely informative and has always made guys and women just like me to attain their targets. The warm and friendly tips and hints indicates much to me and even more to my fellow workers. Thanks a ton; from each one of us.

       0 likes

  15. I definitely wanted to construct a word to thank you for some of the amazing secrets you are showing on this site. My time-consuming internet look up has at the end of the day been rewarded with brilliant facts and strategies to go over with my good friends. I would repeat that many of us website visitors actually are very much fortunate to dwell in a fantastic site with so many lovely people with insightful basics. I feel very lucky to have encountered your entire website page and look forward to so many more cool minutes reading here. Thanks a lot again for a lot of things.

       0 likes

  16. I must show my appreciation to this writer for bailing me out of this particular trouble. Because of searching through the the web and finding solutions that were not helpful, I thought my life was gone. Being alive devoid of the solutions to the difficulties you have solved by way of this article is a crucial case, as well as those that might have badly damaged my career if I had not encountered your site. Your own personal competence and kindness in touching all the things was important. I don’t know what I would have done if I had not encountered such a stuff like this. I’m able to now relish my future. Thanks for your time very much for this professional and results-oriented help. I won’t be reluctant to recommend your web blog to any person who wants and needs support about this subject.

       0 likes

  17. Needed to draft you a little word in order to thank you so much over again just for the extraordinary opinions you have contributed on this page. It has been so incredibly generous with you to grant without restraint all that most people could have advertised as an ebook in making some cash for their own end, and in particular since you could possibly have done it in the event you wanted. The techniques also served like a fantastic way to be sure that other people have the identical dream just like my very own to know somewhat more with regards to this matter. I think there are lots of more pleasant sessions in the future for people who take a look at your blog post.

       0 likes

  18. I’m also writing to make you know what a terrific encounter my wife’s girl encountered going through the blog. She came to find a good number of issues, most notably what it’s like to possess an amazing coaching style to let many people quite simply gain knowledge of specified extremely tough topics. You undoubtedly surpassed our desires. Many thanks for offering such invaluable, healthy, edifying and in addition easy tips about your topic to Gloria.

       0 likes

  19. My wife and i felt ecstatic when Edward managed to finish off his investigation from your ideas he came across from your very own site. It is now and again perplexing to just choose to be giving out information and facts that many the others could have been trying to sell. And we also discover we have got the blog owner to give thanks to for this. All of the explanations you have made, the straightforward web site menu, the relationships your site help instill – it’s many superb, and it is leading our son in addition to our family imagine that this idea is pleasurable, which is exceedingly important. Thanks for the whole lot!

       0 likes

  20. I have to convey my passion for your kind-heartedness for men who really need help with this important area. Your real commitment to passing the solution all over had become incredibly valuable and have frequently allowed somebody like me to get to their goals. Your personal insightful tips and hints means much a person like me and additionally to my colleagues. Thank you; from everyone of us.

       0 likes

  21. I wanted to create you that tiny remark just to say thanks a lot the moment again for these marvelous advice you’ve contributed here. This is so surprisingly generous with people like you to convey unhampered what numerous people could have sold as an e-book to earn some money for themselves, most importantly considering that you might have tried it in the event you considered necessary. The creative ideas also acted as a easy way to understand that other people have the identical zeal the same as my personal own to learn somewhat more in respect of this problem. I think there are a lot more enjoyable times up front for people who read through your website.

       0 likes

  22. I actually wanted to construct a brief remark to say thanks to you for all the precious techniques you are giving out here. My particularly long internet lookup has now been recognized with reliable content to exchange with my family members. I ‚d point out that most of us website visitors actually are truly endowed to be in a good website with very many outstanding professionals with great tips and hints. I feel very much fortunate to have encountered the web site and look forward to plenty of more excellent minutes reading here. Thanks a lot once more for all the details.

       0 likes

  23. A lot of thanks for your entire hard work on this website. Gloria enjoys engaging in investigations and it is easy to see why. Many of us know all of the dynamic form you provide efficient thoughts through the website and as well as improve participation from other individuals on this subject and our own princess has always been becoming educated a whole lot. Take advantage of the remaining portion of the year. You’re doing a remarkable job.

       0 likes

  24. I needed to create you a tiny word to say thank you over again about the striking tricks you’ve contributed in this case. This is quite particularly generous of you to allow without restraint exactly what many individuals would’ve marketed for an ebook in order to make some dough for their own end, especially given that you might have tried it in case you desired. The things as well served as the good way to be sure that other people have the same desire the same as my own to know the truth good deal more with regards to this condition. I know there are several more pleasant occasions ahead for individuals who read carefully your blog post.

       0 likes

  25. I am also commenting to make you understand what a great encounter my child experienced browsing your blog. She came to understand a lot of details, with the inclusion of what it is like to possess a marvelous coaching spirit to have the others completely fully understand selected grueling matters. You actually surpassed her expectations. Thank you for showing the good, trustworthy, revealing and even fun tips on your topic to Evelyn.

       0 likes

  26. I simply needed to say thanks all over again. I am not sure the things that I would’ve undertaken in the absence of these thoughts shown by you on such a area. Previously it was a real horrifying problem in my position, nevertheless taking note of the specialised mode you resolved that forced me to leap over fulfillment. I am happy for your support and even sincerely hope you really know what a powerful job that you’re doing teaching most people with the aid of your websites. More than likely you’ve never come across any of us.

       0 likes

  27. I precisely desired to thank you very much all over again. I am not sure the things I could possibly have taken care of in the absence of these information revealed by you on such topic. It absolutely was a very difficult problem in my circumstances, however , observing your specialized tactic you dealt with it made me to weep over gladness. Now i am happier for your information and in addition expect you recognize what an amazing job that you are doing instructing some other people via your web page. More than likely you haven’t got to know any of us.

       0 likes

  28. I in addition to my pals appeared to be examining the good pointers on the blog and so the sudden got an awful feeling I never expressed respect to the web blog owner for those strategies. Most of the young boys are already as a consequence joyful to study all of them and now have in fact been having fun with those things. Thank you for getting well helpful as well as for considering these kinds of useful themes most people are really needing to know about. My very own honest apologies for not expressing gratitude to you sooner.

       0 likes

  29. I am writing to make you understand what a exceptional experience my wife’s daughter experienced browsing your web site. She figured out such a lot of pieces, most notably what it is like to possess a great giving spirit to have most people easily fully understand specific very confusing things. You really exceeded readers‘ desires. Thank you for distributing those great, safe, revealing not to mention unique tips about that topic to Evelyn.

       0 likes

  30. I am also writing to make you understand what a cool discovery my cousin’s princess experienced browsing your web page. She learned plenty of details, most notably what it is like to possess an awesome teaching mood to let others without problems comprehend various complex matters. You actually did more than our desires. Thank you for coming up with these useful, healthy, edifying and unique guidance on that topic to Tanya.

       0 likes

  31. I enjoy you because of all of your labor on this website. My mum takes pleasure in engaging in internet research and it’s easy to understand why. All of us hear all regarding the powerful mode you deliver simple ideas on your web blog and improve contribution from other ones on this issue then our child has been starting to learn a great deal. Take pleasure in the remaining portion of the new year. You are always carrying out a really great job.

       0 likes

  32. Thank you a lot for providing individuals with an extremely nice possiblity to discover important secrets from here. It is always so terrific plus full of a great time for me personally and my office fellow workers to search your blog no less than thrice in 7 days to learn the fresh items you will have. And definitely, we are actually happy concerning the exceptional tactics you serve. Some two tips in this posting are truly the best I have ever had.

       0 likes

  33. I enjoy you because of your entire work on this blog. Ellie really loves setting aside time for investigation and it is easy to understand why. My spouse and i hear all about the lively medium you give rewarding things via your website and even attract response from some others on this matter and our favorite daughter is now learning a whole lot. Enjoy the remaining portion of the new year. You’re performing a stunning job.

       0 likes

  34. I precisely wanted to say thanks once more. I do not know the things I would’ve carried out in the absence of these hints shown by you concerning this subject matter. It truly was the hard case in my view, but finding out the very specialised manner you processed it took me to weep with happiness. Now i am grateful for the work and in addition believe you are aware of an amazing job you are always accomplishing educating people today using your web blog. Most likely you haven’t got to know any of us.

       0 likes

  35. Thank you for your own hard work on this web site. My mum really loves carrying out investigation and it’s easy to understand why. My partner and i know all relating to the compelling ways you give priceless secrets by means of the web blog and as well increase response from some others on that content and my princess has been being taught so much. Enjoy the rest of the new year. You are always performing a really great job.

       0 likes

  36. Thanks for each of your hard work on this web site. Betty delights in getting into internet research and it is obvious why. A number of us know all about the lively medium you convey very important guides on the web blog and therefore invigorate participation from people on the issue then our simple princess is undoubtedly being taught a great deal. Take pleasure in the remaining portion of the new year. You’re the one doing a really good job.

       0 likes

  37. I am only commenting to let you be aware of of the nice discovery my cousin’s child experienced using your blog. She noticed several pieces, not to mention how it is like to have a great giving mindset to let the mediocre ones easily know precisely a variety of problematic issues. You actually exceeded our own expectations. I appreciate you for offering such necessary, trustworthy, edifying and also unique guidance on this topic to Evelyn.

       0 likes

  38. Needed to compose you this bit of observation so as to give many thanks the moment again for those marvelous guidelines you have discussed here. It was so tremendously open-handed with you to give without restraint what exactly most of us might have marketed as an electronic book to end up making some profit for themselves, most notably considering that you could have tried it if you wanted. The tips in addition served to provide a great way to understand that the rest have a similar dreams the same as mine to learn a whole lot more in regard to this problem. I am sure there are several more pleasurable periods ahead for people who start reading your blog.

       0 likes

  39. Thanks for all of your labor on this blog. My mum really loves making time for investigation and it’s really simple to grasp why. All of us notice all of the compelling form you produce both useful and interesting strategies by means of this web site and even inspire contribution from others about this article plus our favorite daughter is certainly discovering a whole lot. Enjoy the remaining portion of the new year. You’re performing a superb job.

       0 likes

  40. I precisely needed to thank you so much again. I am not sure the things I might have created in the absence of the actual tips and hints revealed by you about that industry. It actually was an absolute fearsome difficulty for me personally, nevertheless considering this specialised manner you handled the issue took me to jump over fulfillment. I’m happier for your guidance and as well , believe you really know what a great job you’re carrying out instructing the rest with the aid of your webblog. I know that you’ve never come across all of us.

       0 likes

  41. I wanted to write down a simple message to appreciate you for all of the amazing tips and tricks you are showing on this website. My extensive internet search has finally been rewarded with pleasant insight to share with my friends and classmates. I would state that that most of us website visitors actually are undeniably lucky to be in a very good site with many marvellous professionals with valuable tactics. I feel rather happy to have seen your web site and look forward to plenty of more brilliant minutes reading here. Thank you once again for everything.

       0 likes

  42. I enjoy you because of your whole effort on this web site. My aunt takes pleasure in doing investigations and it’s really obvious why. We all hear all about the compelling manner you deliver simple ideas through the web blog and encourage participation from some other people on that subject matter then our favorite child is being taught a great deal. Enjoy the remaining portion of the new year. You’re carrying out a good job.

       0 likes

  43. I precisely wished to appreciate you all over again. I do not know what I might have achieved without the entire thoughts provided by you directly on this theme. It was a real intimidating matter in my view, however , taking a look at the specialised way you dealt with the issue took me to weep over contentment. I am just grateful for the information and have high hopes you comprehend what an amazing job your are undertaking educating other individuals through the use of your webpage. I am sure you have never encountered all of us.

       0 likes

  44. Thank you for all your effort on this website. Kate really likes doing investigation and it is easy to understand why. We hear all about the powerful medium you present reliable strategies through your website and encourage response from the others about this concept while my princess is actually learning a lot of things. Take pleasure in the rest of the new year. You’re the one performing a first class job.

       0 likes

  45. I wish to show my thanks to you just for bailing me out of this circumstance. Because of exploring through the search engines and coming across solutions which are not beneficial, I assumed my entire life was over. Living without the presence of approaches to the difficulties you’ve resolved by way of your posting is a critical case, and ones that would have negatively affected my entire career if I had not come across your site. Your good training and kindness in maneuvering every aspect was helpful. I am not sure what I would have done if I had not come across such a stuff like this. I can also now look forward to my future. Thank you so much for the high quality and result oriented help. I will not be reluctant to endorse your web site to anyone who would like assistance on this problem.

       0 likes

  46. My wife and i were very contented when Emmanuel could deal with his investigations via the precious recommendations he obtained from your very own web site. It is now and again perplexing to just find yourself giving freely instructions which often people could have been trying to sell. So we understand we have the blog owner to be grateful to for this. All of the illustrations you made, the easy website menu, the relationships you can make it possible to foster – it is many excellent, and it’s aiding our son in addition to us understand that issue is amusing, which is exceptionally indispensable. Thanks for the whole thing!

       0 likes

  47. I precisely wanted to appreciate you all over again. I am not sure the things that I could possibly have achieved without these tips discussed by you concerning such area. It had become the alarming condition for me, however , looking at your skilled mode you handled it made me to weep with fulfillment. Extremely grateful for this advice and have high hopes you comprehend what an amazing job that you are getting into training most people by way of your webblog. Most likely you have never got to know all of us.

       0 likes

  48. I would like to show my passion for your kindness for folks that really want assistance with this important content. Your special dedication to getting the message all-around has been amazingly functional and has continually helped people much like me to reach their aims. The warm and friendly guide signifies a great deal a person like me and even more to my peers. Thank you; from everyone of us.

       0 likes

  49. I am commenting to let you know of the notable encounter my wife’s girl experienced going through your web site. She discovered several issues, with the inclusion of what it is like to have a wonderful coaching spirit to make the others just learn a variety of specialized subject matter. You actually did more than people’s expected results. I appreciate you for producing the effective, healthy, informative and as well as fun guidance on your topic to Kate.

       0 likes

  50. Needed to write you this tiny remark so as to give thanks over again with the pleasing thoughts you’ve contributed here. It is quite particularly open-handed with people like you to present easily all that a lot of folks would have sold for an e book in order to make some money for themselves, primarily given that you could possibly have done it in case you desired. Those secrets additionally worked as a good way to comprehend other individuals have the same dream just as mine to figure out somewhat more on the subject of this matter. I believe there are numerous more enjoyable periods up front for those who scan through your blog.

       0 likes

  51. I simply needed to thank you very much all over again. I do not know what I might have carried out in the absence of the type of information shared by you concerning this situation. It had become the troublesome matter in my opinion, but understanding the very specialised manner you dealt with the issue made me to jump for joy. I’m happy for your work and then sincerely hope you know what an amazing job that you are undertaking training many others through your web blog. I know that you haven’t met any of us.

       0 likes

  52. My spouse and i felt quite comfortable Louis managed to complete his researching by way of the ideas he had through the web pages. It is now and again perplexing to just continually be freely giving information that people today might have been trying to sell. We really realize we need the writer to appreciate for that. The specific illustrations you made, the easy site menu, the relationships you can help foster – it is all remarkable, and it’s assisting our son in addition to us feel that this theme is enjoyable, and that’s exceptionally vital. Many thanks for the whole thing!

       0 likes

  53. My spouse and i felt quite satisfied Peter could complete his investigations through the ideas he obtained from your very own web page. It is now and again perplexing to just find yourself giving away guides which often a number of people have been trying to sell. And we all do know we have the website owner to appreciate for this. The most important explanations you’ve made, the simple blog menu, the relationships your site aid to promote – it is everything awesome, and it’s aiding our son in addition to the family know that that idea is thrilling, and that’s really vital. Thanks for the whole thing!

       0 likes

  54. I wanted to draft you that little remark to help say thank you once again for those splendid basics you have provided on this site. It is quite open-handed of people like you giving unhampered all that many individuals could have sold as an e book in order to make some profit for their own end, certainly seeing that you might well have tried it if you wanted. The tips additionally worked like the good way to know that other people have similar zeal much like my own to understand a lot more when considering this condition. I am sure there are lots of more fun sessions in the future for folks who read through your website.

       0 likes

  55. I simply wanted to construct a brief word to appreciate you for those fantastic solutions you are sharing on this site. My extensive internet investigation has now been paid with really good information to exchange with my visitors. I would state that that we visitors are undeniably fortunate to dwell in a wonderful community with very many marvellous individuals with very beneficial solutions. I feel pretty lucky to have seen your webpages and look forward to some more fabulous times reading here. Thanks a lot once more for everything.

       0 likes

  56. I precisely desired to appreciate you once again. I do not know the things that I would’ve sorted out in the absence of the secrets discussed by you directly on my area of interest. It was actually the frightening matter in my opinion, nevertheless considering your well-written strategy you resolved it took me to jump over contentment. I am just grateful for the information and thus have high hopes you know what a great job that you’re undertaking educating other individuals through your websites. I know that you’ve never come across any of us.

       0 likes

Napsat komentář

Vaše emailová adresa nebude zveřejněna.


*